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  • Podcasting Guide: How to Add a Killer Podcast to Your Blog

    So, you want to learn how to add a podcast to your blog? Here’s a 3,000-word guide that might help with that. Podcasting is now serious business and, for many bloggers, the traffic from search engines like iTunes is catching up to the likes of Google. Supplementing your regular written content with an audio podcast…

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  • 12 Things You Should Know Before You Start Blogging…

    While blogging may sound simple on the outside, running a successful blog requires time, knowledge, discipline, and the willingness to make mistakes, and learn from them. Here are 12 critical things to consider before you start blogging so that you don’t get caught off guard. 1. The Reason Why You Want to Start Blogging You can […]

    The post 12 Things You Should Know Before You Start Blogging… appeared first on BlogPress.

    12 Things You Should Know Before You Start Blogging… was first posted on October 25, 2016 at 3:34 pm.

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Always remember that your first dollar online is always the hardest. So we are here to help you earn your first dollar, up to your first million online.

Podcasting Guide: How to Add a Killer Podcast to Your Blog

how to add a podcast to your blog

So, you want to learn how to add a podcast to your blog? Here’s a 3,000-word guide that might help with that.

Podcasting is now serious business and, for many bloggers, the traffic from search engines like iTunes is catching up to the likes of Google. Supplementing your regular written content with an audio podcast show can be a very smart idea.

The problem is that setting up a podcast is a confusing process and can take a really long time if you’re new to this type of thing.

In this post I’ll go through all the steps you need to set up a podcast from your blog as quickly as possible. Hopefully this will save some people some time and frustration.

Let’s take a look!

The quick steps for adding a podcast to your blog

Here is a brief overview of how to add a podcast to your blog:

  1. Check your blog’s suitability for podcasting
  2. Get the right microphone and recording software
  3. Install the necessary plugins and configure the back-end
  4. Create your podcast’s artwork that appears in iTunes
  5. Record, upload, and publish your first episode
  6. Submit your new podcast to iTunes
  7. Promote your podcast

The content below is going to go into all the detail for the points above. As mentioned, it can be a bit of a nightmare so make sure you follow closely. As we say a lot here on Blog Tyrant – don’t worry about getting it perfect. Let’s just get it started!

1. Check your blog’s suitability for podcasting

Before you go down this path it’s important to establish whether or not your blog is both technologically suitable and creatively suitable for hosting it’s own podcast show.

Technological suitability

While a lot of people reading this will have their blog on a free provider, I highly recommend using a self-hosted WordPress blog with your own domain name.

The reason this is relevant for podcasting is because the plugins that are available for WordPress users make the process much, much simpler as well as giving you control over things like feeds, artwork, content delivery, and much more.

It has always been my opinion that if you are going to start a blog or podcast and work on it like a business then you should treat it like a business in all forms. Part of that means having a set up that you fully own and control, while at the same time giving you the best power and flexibility.

For this reason the rest of this tutorial will be based around setting up your podcast on a WordPress blog. I’m still convinced this is the best way.

Creative suitability

The next thing I wanted to mention before diving into the main set up process is that it’s important to have a really solid idea for your podcast that will both help people and sustain a topic for a good length of time.

If you take a look at 90% of the most popular podcasts you’ll notice that they all try to make the world a better place, and they all do that in their own little way. This American Life, for example, regularly looks at issues facing ordinary Americans and presents solutions and outcomes that might help listeners. NPR Politics does the same thing in the political arena.

So, before you start out on your podcasting journey I encourage you to make sure you have a really clear concept about who you are trying to help, and how you are going to do that. Think about the format of the show, the guests you might have, the problems you might address, and really try to find interesting ways to solve the problems in your niche.

Once you’ve done that, you’re ready to start installing stuff! Oh, and here’s my attempt.

2. Get the right microphone and software

What microphone is best for recording a podcast? What about the software I need to save the files?

These two questions are usually the first things bloggers ask about podcasting.

As you can imagine, the options in this area are almost limitless and as such we need to just go over a few good and reliable products that are good quality and not too expensive. That way we avoid extensive and crippling research that can take days or even weeks.

What microphone should I get?

The good news is, you don’t need to spend thousands of dollars to get a decent set up. Especially in the early days, it’s entirely unnecessary to go overboard on the budget.

podcasting equipment

A very basic podcasting set up with USB mic, lapel mic, laptop, and an old carpet.

My own podcasting is done with a simple Audio-technica USB mic that I bought on Amazon and my laptop. And while the sound is not at NPR quality, it is more than enough for my needs and the needs of most beginners. A lot of bloggers start off with the Blue Yeti which will set you back about $100 and puts out decent quality sound.

Cheaper microphones like these have advantages and drawbacks. For example, mine records lovely sound quality but will pick up anything within 20 feet as loud as if it’s right next to the unit. In the past I’ve had to switch the fridge off to record!

Sound recording can be a really complicated and technical so it’s best to start off with something good but not perfect and slowly work at getting more professional if and when your podcast becomes more popular. Check for good reviews and make sure it is the type of mic that plugs in to your laptop.

What recording software should I use?

The next step is to get a program that allows you to record and edit your podcast episodes.


Inside Audacity. The bottom line is an intro file, the top is the episode.

When it comes to sound recording you’re going to face a little bit of a learning curve, sort of like when you first started a blog. There’s lots of new buttons and sometimes you have no idea what’s going on.

If you have a newer Mac or PC you probably have some inbuilt software that will allow you to record a podcast pretty easily. My preference, however, is a free and open-source program called Audacity that is designed to very simply record, edit and save sound files.

My main tip here would be to not pay for any software and instead play around with the podcast recorder on your computer and then download Audacity and see which one you prefer. Again, it’s not necessary to spend money here.

3. Setting up the back-end of your blog for podcasting

The next step is to set up your podcast at the back-end level of your blog. Unfortunately, this is where it can get a little big confusing.

So how does it work?

Essentially a podcast is just a sound file (like an MP3) embedded in a blog post. That blog post is then part of a feed that is picked up by iTunes so that people can be notified of new episodes on their smartphones. What we are doing at this stage is installing a plugin that neatly sends iTunes all of that information automatically.

If it sounds confusing don’t worry too much. All you really need to know right now is that you don’t actually upload your sounds files to iTunes directly but rather create a place/function on your blog so that iTunes knows where to find your podcast episodes.

The first step is to download the Blubrry PowerPress podcasting plugin and install it on your blog. You can do this by logging into your WordPress blog and going PLUGINS > ADD NEW and then using the search function.


One of the pages inside Powerpress that allows you to create a podcast from your blog.

Once you’ve installed the plugin you’ll get a choice to use a Simple or Advanced Mode of the plugin. For most bloggers the Simple Mode will be sufficient. The Advanced Mode, however, gives you a few more options and allows you to create separate feeds so that, if you wanted, you could run more than one podcast from your blog.

Now, there are dozens of settings to go through here, but the main thing you want to understand is the relationship between your blog’s regular feed, your new podcast feed, and how the plugin lets you configure all of that. I’ve done a short video to cover the main points.

Go through and copy what I’ve done in terms of filling out the areas like iTunes show name, description, category, keywords, etc.

As I said in the video, this was not meant to be a setting-by-setting walk through but rather a quick overview of how the plugin allows your blog to also publish a podcast. If you get stuck on any settings make sure you check out the set up guides provided by Powerpress.

4. Creating your podcast artwork

The artwork that goes along with your show is really important.

Just like with your blog, standing out from the crowd is vital if you want to cut through the competition and get some traction. The way you create your show art and the styles and elements you choose will have a huge impact.

podcast artwork

The current top podcasts in the News and Politics section. Which one stands out most for you?

Have a look at the top shows for the News and Politics section and you’ll see an interesting mix of faces and graphics with no faces but large, heavy text and colors.

If you already have a well known brand it can be a good idea to make that the main feature. If not, a lot of studies have shown that people respond better to human faces then graphics.

Your image needs to be 3000 pixels x 3000 pixels in order to account for retina display screens while still being visible at smaller sizes.

You can create your image in Photoshop or Pixelmator, but I would highly recommend creating a contest on 99designs so as to get a professional to create something amazing. I wrote about how I did that in this post on blog images.

Once you’ve created the artwork, upload it to your blog and then add it to the “Artwork” section within the Powerpress plugin as shown in the video above.

5. Record, save, upload and publish your first episode

Before you can submit your podcast to iTunes you need that podcast feed to become active. And for that to happen you need to publish your first episode.

There are a few tricky steps in this section but, once you’re done, you’ll find the whole thing is easier because the main set up stages are done forever and from here on in you just have to create content.

Recording your first episode

Prepare for recording by making notes on your content talking points and setting yourself up in a quiet room with no distractions. Turn off your phone and make sure you don’t have any computer notifications that might pop up on the screen or make a bing.

Once you’re ready, open up Audacity and test your microphone settings. You can record a few 10 second clips and play them back to yourself to see whether the volume and quality is set nicely. If you run into any problems check out Audacity’s user guide for ideas.

The next thing you need to do is record your episode and add any introductions or music that you might have. You do that by simply going FILE > IMPORT and dragging it to the place you want it on the audio.

Saving (exporting) your first MP3

Once finished, hit FILE > EXPORT and then you’ll see a screen like the one above that asks you to fill out details.

Exporting an MP3

Exporting an MP3 file from Audacity

It’s important that you get these right as it will affect how your file displays in some formats. I’ve put some notes on the image above. Now your MP3 episode will be saved to your computer somewhere and is ready for uploading. If you like, you can listen to it on your desktop to check for any errors.

Uploading your MP3 to a file hosting service

The next step (we’re almost done!) is to upload that file to an MP3/podcasting service like Libsyn. As mentioned above, you don’t want to host these audio files on your blog because you could run into bandwidth issues if you get a lot of downloads. That’s the type of thing that causes your site to crash.

Libsyn is a great service because they don’t penalize you for getting lots of downloads. Instead of paying for bandwidth you pay for what you upload.

For example, for the $15 p/m plan gives you 250MB and you could upload around 2-3 podcasts a month.

This part is important.

Once you’ve chosen your plan, go to CONTENT > ADD FILE FOR DOWNLOAD ONLY > UPLOAD and then hit PUBLISH once you’ve selected your first episode MP3 file.

That will load for a while and then give you a URL of your MP3’s location online. We’re going to need that URL in a minute so leave that page open and/or copy the link.

It should look something like this:

Publishing your first episode

Now you need to head over to your blog and go to POSTS > ADD NEW and fill out the headline and body text. Your headline will be the title of this Podcast episode, and your body text will describe what the episode is about as well as including the player and podcasting shortcode.

If you’re not sure what to include in these posts just have a look at what other bloggers like Tim Ferriss do.

Creating your first episode

Creating your first episode.

Once you’ve done that, go ahead and paste that Libsyn URL from before into the section called Podcast Episode that will appear below your blog post’s content area. Click the Verify URL button as pictured above.

Finally, select the Podcast category, give it some tags and then when you’re all done hit Publish.

You’ve now published your first podcast episode!

6. Submit your podcast to iTunes

By this stage your podcast is live on your blog and all of your readers will be able to listen to it directly from the Powerpress button that appears in the blog post.

But what we really need to do is submit it to the world’s biggest podcasting search engine: iTunes.

submitting to itunes

Submitting a podcast to iTunes for the first time.

To do this simply log into iTunes with the account that you want to be the “owner” of that podcast. Think carefully about which iTunes account that should be.

Then navigate to the Podcasts section at the top and find Submit a Podcast on the right hand side.

This will then take you to a new screen where it asks you some details and, most importantly, your Podcast Feed URL. This is the URL I showed you in the video above and can be found again by logging into your blog and going POWERPRESS > SETTINGS > FEEDS and then copying the podcast feeds URL.

Mine looks like this:

Once you’ve submitted that it will take a few hours or even days to show up in iTunes. Once you see it in there have a careful look at all the text and images and make sure it all looks good. If not, track back through the Powerpress plugin settings and make adjustments.

7. How to promote your blog’s podcast

Unfortunately, a lot of bloggers write incredible posts and then wonder why no one is visiting.

Well, the main reason is because they haven’t done any promotional activities.

Podcasting is exactly the same.

If you want to make sure that you get people listening you need to spend more time promoting it – more time even than you spend creating them!

  • Network with other podcasters
    One of the best ways to get your podcast known is by getting attention from other established podcasters. For example, follow all the top podcasts in your niche and make sure you interact on Twitter when new episodes come out. Help promote them and they might return the favor.
  • Pay for a mention
    Advertising on podcasts is cheap and often very effective. Big shows like RadioLab will be out of reach financially, but there are lots of smaller shows that still have good reach and are looking for advertisers. Keep it in your niche and work with the founder to develop an ad that works.
  • Hype it on your mailing list
    Hopefully if you have a blog you’ve also been building a mailing list and as such you can do a little promotional campaign that might involve some giveaways or a special release date. Don’t be afraid to ask for shares in this situation – if you’ve been providing value people won’t mind.
  • Ask your friends for reviews
    When you first launch your podcast it’s a good idea to ask your friend and family to leave a 5-star review on iTunes. The more reviews you can get in the first few hours the more chance you have of hitting the New and Noteworthy section which can really boost your exposure. Ask nicely and give easy-to-follow instructions.
  • Align your podcast with popular events
    A very successful promotional technique is to align your podcast with things that are going on in the world. For example, a lot of podcasts popped up around the time of the Star Wars movie release and had graphics and names that looked and sounded like Star Wars in some way. These shows get a lot of attention in search engines. For example, if you’ve done any episodes near the election with “Trump” in the title you’ll likely get some love from people searching for answers.

One of the big things to remember here is that it’s not likely that your podcast will be a massive smash hit right away. Sometimes it takes months and years of work to build up a loyal audience and get the traction that you were hoping for.

It’s also good to remember that sometimes opportunities arise from podacasting even when you don’t have a huge audience. It might just be a new business contact or a collaboration that takes place.

So, don’t discount it if you don’t have immediate success.

Bloggers, do you have a podcast?

This post covered quite a lot of information but also left quite a lot out.

I deliberately tried to make it a “broad strokes” type of thing instead of getting into too many details, but I’d love to know if I’ve missed anything really important that might impact someone trying to get started.

Please leave a comment below if you have any tips for someone wanting to start a podcast from their blog.

12 Things You Should Know Before You Start Blogging…

While blogging may sound simple on the outside, running a successful blog requires time, knowledge, discipline, and the willingness to make mistakes, and learn from them. Here are 12 critical things to consider before you start blogging so that you don’t get caught off guard.

1. The Reason Why You Want to Start Blogging

You can blog for whatever reason, but you need to know the purpose of your blog beforehand, because that is going to determine your actions. For instance, if you want to start a personal blog, setting up a Blogger account might just do the trick. However, if you want to make money blogging, a more powerful platform like WordPress is the way to go.

2. Your Blog’s Niche

Obviously, it is best to pick a niche or a topic you are an expert on, or at least to have enough passion for it to make up for your lack of knowledge. Also, if you are trying to monetize your blog, you’re going to want to use Google Trends for keyword research, which will allow you to find out how your niche is performing.

3. Blogging Requires Time, Money, and Effort

If you are wondering how to start a blog, you should know that you will spend countless hours burning the midnight oil, sharpening your writing skills, promoting your blog on social media, and making sure you remain consistent. And it will cost you money, too, because you will have to pay for your marketing campaign, domain name, and hosting at the very least.

4. Content Is The Single Most Important Thing

It’s not easy to figure out how to write great blog content, but you should definitely start by producing content that is informative and which provides something of real value to the reader. Make sure to use conversational tone, instead of lecturing your visitors. In order to turn them into your regular audience, post consistently.  Take advantage of Headline Analyzer, Plagtracker, Hemingway App to make sure that your posts are outstanding and well-formed from a headline to conclusion.

5. Copyright Laws

Before you start blogging, learn how to protect your own content, and what to do in case someone steals your work. On the other hand, while it’s OK to be inspired by someone else’s work, it is about your authentic take on a particular topic, and that should be 100% original. Also, learn when and how you can use photos you find online. Simply taking an image and crediting the author may not be enough. offers plenty of royalty-free stock photos for you to choose from.

6. Your Blog’s Design Should be Simple and Sleek

Users respond to blogs which are built around a simple, yet elegant design. Also, you need to make sure that your blog features responsive design, which is optimized for display on mobile devices. In both cases, navigation should be as easy as possible.

7. The Basics of HTML and SEO

While you can get pretty much everything done on your blog without having to know HTML or CSS, learning both will allow you customize themes and plugins to your liking, as well as change the look of your posts. A Simple Guide to HMTL will teach you all you need to know. As for SEO, you will be able to drive more visitors to your blog, because your blog will be more visible in the search engines, and Beginners Guide to SEO by Moz is a good place to start.

8. Image Editing

Instead of paying someone else to do it for you, learn the basics of image editing, so that you can enhance your texts with eye-popping visual content like photos, infographics, and GIFs. We recommend creating your own original designs with Canva.

9. Social Media Presence Is Crucial

“If you build it, they will come” doesn’t work with blogging. You need to let people know about your work, and the best way to do it, is through social media. Placing ads on Facebook, Instagram and Twitter is the key to generating traffic. Websites like Kissmetrics is where you can also find plenty of advice on how to promote your blog.

10. Personal Branding Is Getting More Important

All of the knowledge and skills above can help you establish a unique visual identity for your blog. But you shouldn’t stop there, because it is important for all of your social media accounts to reflect that same identity if possible. People respond to brands, and you need to respond to their needs. Make sure to create accounts on most widely used social media platforms, so that you are in control of brand and its name.

11. Build Connections Right Away

One of the things that can launch your blog into the stratosphere is the people you know, fellow bloggers. Now, we are not suggesting that you should start sending emails every day, and then end up spamming them. But, you can share some of their stuff you liked on Twitter or Facebook, and let them know about it. Reach out to influencers and start a collaboration.

12. Learning Never Stops

You will never have any time to rest on your laurels. New blogging platforms are being introduced every day, search engines alter the way they rank websites, SEO requirements change, and so on. Everything is changing constantly, and you need to stay on top of all that if you want to succeed.


Blogging is a lot more complex than people think. It requires you to be a jack of all trades, such as writing, design, marketing, coding, and master of most, to say the least. If you’re ready to start blogging, BlogPress is here to answer all of your questions. Just ask.

We hope you’ve enjoyed this guest post from Sophia Anderson.

Sophia Anderson is a professional editor and content writer at EssaysOnTime. She is passionate about covering topics on writing, business, careers, blogging and others. She believes that learning something new every day is a must. Her inspiration comes from reading books and online blog posts that cover a wide range of her interests. Meet Sophia at @Sophia7Anderson.

The post 12 Things You Should Know Before You Start Blogging… appeared first on BlogPress.

12 Things You Should Know Before You Start Blogging… was first posted on October 25, 2016 at 3:34 pm.

The Ultimate Blog Marketing Hacks: 4 Ways to Boost Awareness

No one can tell you the exact number of blogs that exist in the blogosphere. However, Worldometers gives us insight into the huge amount of posts written on a daily basis. These days, the number of daily posts often surpasses 2 million. How many of these posts will be successful, though?

In 2009, The New York Times published a piece that revealed the sad truth of blogging: 95% of blogs were essentially abandoned. There are several mistakes that may lead a project to a doom:

  • Improper promotional strategies
  • Plagiarism and lack of uniqueness
  • Boring, long posts
  • Brief posts that don’t bring value to the reader
  • Aggressive calls to action
  • Lack of knowledge and expertise in the matter
  • Lack of focus
  • Lack of connection with the readers

Let’s focus on the first factor on the list: the promotion.

How exactly do you get more visits, shares, and comments from your target audience? We suggest 4 methods that have worked for many bloggers so far. It won’t take much effort for you to test them out, but the results will be obvious!

1. Master the Art of Email Marketing

Your subscribers are your most loyal readers. They want to get your emails, and they will be interested to see what’s in them. Thus, you can’t consider email promotion as an outdated method that’s too aggressive and spammy.

It doesn’t matter whether you have 5 or 500 subscribers on your email list; you need to start sending those messages. The purpose of a promotional email is to get your loyal readers back to the blog. It should be short and sweet, and it should grasp the essence of the latest updates you want them to check out.

  • Promote posts on current topics that provide tons of value for the reader.
  • Select topics your audience is interested in, and convey the point in the subject line.
  • Don’t share your entire posts via email. You want to give enough hints to get the recipients interested in the complete content.

Make the design very, very appealing. It should be sleek, and it needs to take the recipient’s eye to the main elements, such as the calls to action and the topics of your latest updates. Here are few tools that will help you create great promotional emails even if you have zero knowledge and skills in design:

2. When You Promote Content, It Has to be Awesome

It doesn’t matter how great your promotional methods are; they won’t get you anywhere if the content at your blog sucks. There is one thing to keep in mind when creating new pieces for your blogs: you have to focus them on your readers. They love being the center of attention. When they see you promoting an article, they won’t wonder “let’s see what this guy has to offer.” Their thoughts will be more like “what’s in it for me?”

The readers should get solutions for their problems, suggestions for lifestyle improvements, recommendations and reviews for products or services they need, lists of items they are interested in, or knowledge that serves a purpose.

In addition to being great, your content should also be SEO-optimized. Of course you can promote it via social media, but you’ll get a great deal of traffic if you attract visitors through Google.

Here are few tools that will help you develop great content for your readers:

3. Don’t Forget the Forums

Forums give you a chance to present yourself as an expert. All you need to do is get engaged in the community, offer valuable tips and solutions to people’s problems, and infuse a link to your blog now and then. When the members of the forum start respecting your authority, they will definitely click on those links and read the posts you’ve written.

The trick is to fit in as naturally as possible. You don’t want the members to see you as someone who’s there only for marketing purposes. You should present your knowledge and expertise on matters related to your blog’s niche. Forum discussions can get very ugly, so try to stay away from heated arguments that could ruin your reputation in the community.

If you’re wondering which forums you should become part of, find the ones focused on your niche. Oh, don’t forget Reddit and Quora; they have great potential for blog promotion.

4. Engage Influencers

Influencers have such an authority that the followers are ready to click on any link they share.

If you maintain the quality and uniqueness levels high, you’ll start seeing influencers sharing your content sooner or later.

You can’t leave things to chance, though. Instead of seeing them as the competition whose followers you want to attract, you can approach influencers as your collaborators. If you’ve been writing high-quality content on your blog, you have a pretty good chance to get an interview with an influencer. You can also write guest posts for their blogs, so you’ll promote your own project in front of their audience.

Promotion Can Be Fun! You Just Need the Right Approach

Promotion is not as boring as it seems. You do need a strategy and tons of persistence, but you’ll soon realize that promoting your posts is just as fun as writing them.

Author’s Bio

Michael Morris is a digital marketing expert.  He creates excellent content and strategies of  it’s promotion. He is working as a freelancer for  several projects from different niches.

The post The Ultimate Blog Marketing Hacks: 4 Ways to Boost Awareness appeared first on BlogPress.

The Ultimate Blog Marketing Hacks: 4 Ways to Boost Awareness was first posted on October 22, 2016 at 10:10 am.

Should You Launch a Blog with One Post or Build Up an Archive First?

blog tyrant inbox

Should your new blog have more than one post on it when you launch?

This is one of the most common questions I get asked and so I thought I’d share a few thoughts on what a blog “should” look like when you first show it to the public.

There are a few different factors that might impact your decision.

Let’s take a look.

What should a new blog look like?

If you’re looking to start a new blog you might be wondering what it should look like when you first show it to the public.

What elements are essential and what things can you leave for later?

The truth of the matter is that you can really do whatever you want. Even a butt-ugly website like this has a chance of success…

Blog Tyrant in the first month

The very first week of Blog Tyrant. Gross.

There really are no hard and fast rules, and what works for one blog might be totally ineffective on another.

That being said, I have compiled a 44-point checklist on how to start a blog that goes through some of the items you might want to think about in order to give yourself the best chance of success.

For example, you’ll want to have a place for readers to subscribe by email from the very beginning so that you can starting building your email list for the future.

But what about the number of posts?

How many posts should your blog have before launch?

A lot of new bloggers think it’s important to build up a mini archive of articles before making things public.

But, in my experience, it’s much better to just launch your blog with one article that really sets the tone for what your blog is going to do in the future.

Darren Rowse from ProBlogger used to call these pillar articles.

So, ditch the idea of a “welcome” post and just dive straight in with some incredible long form content that solves problems and makes you stand out from the crowd.

So, why no archive of posts?

The reason is pretty simple.

If you publish five blog posts before you launch the blog there is very little chance that they are going to get seen by anyone. Some of your best work might be stuck back there.

But if you launch (and that means promoting…) with one amazing article then chances are people will subscribe to your mailing list in anticipation of the next thing.

And the really cool part?

They will then help you promote that next article by sharing it on social media.

It doesn’t have to be perfect

One other thing that I wanted to mention is that a lot of bloggers want every thing to be perfect before they put themselves out there.

I used to be terrible at this.

I’d spend so much time tweaking these tiny little things that I never got anywhere. The worst part about it was that those tiny little things would only ever be noticed by me anyway.

So, when it comes to launching a blog, I highly recommend not finding new reasons to put it off. I talk about that a little bit in this post from a few years ago.

Try creating that brilliant first article and then ensure you have a quality mailing list incentive for people to download once they’ve subscribed.

It works.

Got a question?

If you’ve got a question you’d like me to answer here on the blog (even if you think it’s a beginner one!) hit the button below and send me an email. I obviously can’t do them all, but if I think enough people will benefit from a longer-form answer I’d be happy to do it.

Ask a Question

Can You Make Money Online by Riding a Motorcycle?

With various ways to make money online, not everyone has the time to research, learn, implement, and then cash in on them all. Some niches might be right for you, while other you probably will not be able to stand working in. Having that extra drive behind the mechanics of making your blog and business work is where the magic really is. While I’m the never going to tell you that you need to stay in the market that you “know the most about” or “are passionate about,” I am going to to tell you that you would be surprised to see just how many people can earn great money doing something that they love to do.

I know, I’ve found my happy place – on a motorcycle.

While you might not enjoy the same hobbies as me, if you are reading this then you most likely are interested in making some money so you can do what you love to do. I’ve got a few ideas for you.

Have you ever been wearing a piece of gear that has a few obvious imperfections? Something that you wish you could just change about it? Of course, we all have. Now just think, you went ahead and bought those gloves/chaps/boots/insert-whatever without knowing that there was going to be something that you didn’t like about them. Well now is your chance to fix it.

Enter Physical product sales.

Wait a minute. Didn’t you say that I could make some $$$ by riding my motorcycle around all day? Just how am I going to be selling stuff while I am doing that? Stick with me.

Unless this is your first day on the internet, you have heard of a little retail website called Amazon. Now what most people do not know, is that there are real everyday people like you and me that sell things on this site to others. I’m not going to get into the specifics on that now. There is a lot of training in blogs, podcasts, and on YouTube about the mechanics of doing it, and you are in the learning kind of mood right?

Remember that piece of gear that you found the flaw in that you know how easy it would be to fix? Good. Fix it, and find someone else to make a bunch of them for you and get in business. Now you have one more reason that you have to go for a ride, and “promote thy biznass.”

Now if you are afraid of commitment like I am you might want to start just a little bit slower that firing up a new company. And that is OK. You’ve heard of the term “Lifestyle Business” I hope. That’s the kind of business that is the leanest of the lean, take only a few hours a day and can be ran from anywhere? You might know where I’m going with this, but I’ll say it anyway. Run it and go play on your motorcycle all day!

Grab that camera, start riding, and start practicing at taking those photos that you always wanted to anyways. Get on one-of-hundred stock photography sites and start building up your library of content (and income). Now you have one more reason to saddle-up and get out there.

Need another? Fine 🙂

(I’m terrible at taking good pictures too)

This idea does not require you to invest in your own brand of products OR talk pretty women into standing in front of your motorcycle on the beach. (Only half-kidding) Do you riding to entertaining destinations, popular group rides, or are not afraid to talk on camera? Give MotoVlogging a spin. Strap a GoPro on your helmet or bike and head out. After shooting a few bloopers and editing some of your own ummmsss, uuhhhhs, and aahhhhs, you’ll find out what people are interested in watching. Why not just head over to YouTube and find out before strapping up. Motovloggers get sponsored by popular brands and bring in some good $$ from ads served on their vids. The more interesting, entertaining, or info-taining, the more potential money that you can bring in.

And if you really do enjoy the Motorcycle Hobby like me and want to make some money while doing it – Great!

I’ve got 10 Clever Ways to Make Money While Riding Your Motorcycle for you to check out. Riding your bike back and forth to work should not be the only miles that you put on this year.

Karl Steinmeyer has been riding for about 8 years and his current ride is a red Yamaha Roadstar 1700cc. His goal with his website is to replace his full-time income and be able to enjoy the more of the motorcycle lifestyle while helping others do the same.

The post Can You Make Money Online by Riding a Motorcycle? appeared first on BlogPress.

Can You Make Money Online by Riding a Motorcycle? was first posted on October 18, 2016 at 5:35 pm.

7 Essential Tips for Improving Your Blog Writing

Blogs are the trending system used for advertisement and income generating for many individuals and some people fully depend on their blogs for financial support. Thus, such people require excellent writing skills, which will in turn increase the number of their readers, and the more the readers, the higher the income from the blog. Here are 7 essential tips for improving your blog writing.

 1. Create a Strong Post Title

Having a strong post title is an essential element for improving your blog writing. The title of the blog is a vital aspect that will either attract or repel readers.. The most recommended form of blog title is a brief and an appealing one that summarizes the content of the post in a short sentence with less than seven words. The shorter the title, the more appealing and readable it will be, even catching the attention of people who were just perusing the Internet and came across it. A catchy post title ignites the desire to want to know what the entire post is all about, and to some extent it leaves one in suspense.

2. Stay Focused on the Title

Another essential writing tip is staying concentrated on the title of the post one is writing about. A blog writer should avoid diverting and adding irrelevant and unrelated notions in a post. Diverted, irrelevant, and unrelated ideas usually irritate the reader and to some extent, it can make him or her not finish the post. Staying focused on your title brings that desire to want to finish reading the post and it makes the reader develop the interest of reading your posts more frequently.

3. Know Your Readers

Knowing your blog audience is like identifying the clients of your products. Readers can range in age, gender, social status, marital status, and the type of profession one is in. As a result, you will be able to know what interests them and what bores them, helping you to write articles specifically targeted to them.

4. Use Images

Using images in your post attracts the attention of readers. Regardless of the type of post you are writing, putting some pictures in the post will boost the number of your readers and keep them engaged. Pictures are also known for elaborating or putting more emphasis on what words lack the ability to do, helping the reader to have a better understanding of your blog.

5. Proofread Your Work

Proofreading is also a vital tip in blog writing. A blog writer might have made grammar, punctuation, or spelling mistakes in the course of writing. Mistakes like these can change the intended meaning of the post and can turn the reader off. Proofreading will enable the blog writer to correct those mistakes before posting it online.

6. Clarify Your Work

Clarification is another tip for improving your blog writing. The simplest way of clarifying your work is to make your paragraphs short, juicy, and clear.

7. Organize Your Work

Organization of the content in your post is a vital writing skill required by bloggers. Your post should include an introduction, body, and finally a conclusion. The first paragraph introduces the title of the topic with an appealing sentence; then it further describes the title by defining it. The last sentence of the introduction should be a thesis statement outlining the contents of the post in brief. The body part of the post should be a detailed description of the points described in the thesis statement. The paragraphs should have a topic sentence, supporting facts of the topic sentence, and a conclusion. Finally, the conclusion of the post should summarize the contents discussed in the entire paper.

All in all, academic writing skills are the same techniques that are used by bloggers. Following all these tips to the letter improves your blog writing, which in turn increases the number of people who read your blog.

Dave Mitchell is a web content strategist and a blog writer for SolidEssay. He has spent a lot of time working with developers on creating the best content for the websites in various industries.

The post 7 Essential Tips for Improving Your Blog Writing appeared first on BlogPress.

7 Essential Tips for Improving Your Blog Writing was first posted on October 18, 2016 at 5:23 pm.

Dear Fellow Men – Get Fucking Angry

“Locker room talk”.

A phrase that’s become widespread and widely-loathed in equal measures in the last week or so.

A phrase that’s become synonymous with the way men treat women, and used as an excuse for off-the-cuff remarks that don’t deserve further inspection because “that’s how men talk”.

Except it’s not. It’s not how men talk.

It’s how abusers talk.


It’s how rapists talk. It’s how perverts talk. It’s how empowered pricks talk.

It’s not, however, how men talk. Not “real men”.

Real men protect women from this kind of talk, and thinking, and action.

Real men call out this bullshit.

Real men push back on the misogynistic assholes peddling this line of thinking.

Real men get angry at this shit, and vow to do everything in their power to counter, fight, diminish, negate, and consign to history this ass-backward mentality.

So here’s a call to action, if you like. A request. A favour. A get-down-on-your-knees-and-beg moment, even.

When you hear some guy say, “That’s just how guys talk” – push back.

Push back with all your might. Push back with your strongest words. Push back with your loudest voice.


Because this is NOT just how guys talk – this is how guys who will take what they feel is theirs, abuse it, and leave it out to rot, talk

This is how the lowest of the low talk.

This is how chicken shit cowards talk.

This is how the very antithesis of men, and human decency, talk.

Don’t let it pass. Don’t let it go. Don’t let it fester, and grow.

Silence is the enemy of truth – be loud. Be angry.

Be a man.

Google Penguin 4.0 Recoveries – How These Sites Got a Huge Traffic Boost

There is no need to stress more the fact that Google has just made an innovative update: Penguin 4.0 –  a real-time, granular algorithm update that allows both real-time penalties and incredibly quick recoveries. However, with such a big controversy around this update, what we need to dwell on more are case studies and analyses in order to have the best understanding of the latest Penguin phenomenon.


Penguin 4.0 Recoveries


As (we hope) you’re already used to, at cognitiveSEO we are highly interested in research but not just for the sake of it, but with the purpose of understanding. The Penguin 4.0 update is in our sights now and this is why we’ve run some analysis to see what the algorithm is bringing new to the table.  Therefore, grab a cup of coffee and take a look at these fresh new findings.



1. After 3 Years of Almost No Traffic Penguin 4.0 Brought a 370% Traffic Boost


SmartFares ( is a travel reservation service activating on the market since 2006, specialized in providing affordable travelling fares available in the marketplace. Nothing unheard so far. Yet, what is special about this website, and the reason we are looking into it,  is that their rankings “rise and fall”.

smartfares recovery



As we take a look at the screenshot above, we can easily spot some high Google updates activity, but 2 of these updates will probably remain in the history of this website. The first algorithm update that impacted is the Penguin 2.0, somewhere around October 2013. They had a big drop then and it seems that they have never recovered ever since. Until this fall.

The Penguin 4.0 brought the highest visibility from 2013 until now.

The harvest season came with good news for this travelling website as in the same October, 3 years later from the Penguin penalty, they had the biggest increase in visibility from 2013 until now. Maybe Penguin 4.0 really is “the nicest update” as Google representatives mentioned, at least for these guys.



As we take a look at the “winning keywords” for them, we spot some impressive ranking position increases. What is even more interesting is that all these increases are affecting highly commercial keywords: 77 positions up for “cheap rental cars” or  82 positions up for “last minute airfaire”. Highly commercial keywords are being propelled at the very top. Which made us really curious on how the’ link profile looks like.


It’s really difficult to try making anything, without having the proper tools at your disposal. Even if we’re talking about a dog cage, repairing a bicycle or making an in-depth research on digital marketing, when having the proper means at our disposal, things get easier.  In our case, having the possibility to run an automated unnatural link detection on any website we wanted, along with checking their Search Visibility, made this analysis possible.


After we ran the unnatural link detection, we were not surprised to see that more than 50% of their total links are unnatural. And when taking a closer look at their unnatural links, we notice that it’s mostly about links placed in short paragraph of text, web directories, group of links, domains with no authority and thin content, etc.


smartfares cognitiveSEO unnatural links



In this context, the obvious question pops out:

Why did Penguin 4.0 recover a website with such a high unnatural profile?


smartfares unnatural navigator cognitiveSEO


What most likely happened is that have submitted a disavow sometimes in the past. They were down for three whole years now and they were suddenly recovered.


Our supposition is that even if their unnatural links are still live, they must have submitted a disavow and Google simply doesn’t take those links into consideration when ranking this website. Their unnatural links are still live but they simply don’t count in the ranking algorithm.

We do not think that Penguin 4.0 is in a Thanksgiving mood, recovering sites that haven’t made sustained recovery efforts.

Therefore, what Penguin Real Time made for these guys was to rank them and boost them up according to their OK links only. It’s a great recovery for and an interesting case study for all of us to look at.

smarfares OK links cognitiveSEO


2. Impressive Penguin 4.0 Recovery for a Big Online Store

There is a quote of the novelist Robert Ferro I particularly like in the present context; it goes like this: The key to life was rearranging the furniture., as its name states, is a furniture store that got recently “rearranged”, but not in the typical way of moving the sofa near the window and the coffee table in its place.

The sort of rearrangement this website got came from Google Penguin 4.0 that boosted this website’s ranks after a penalty that occurred back in 2013.



And if you think that the search visibility increase is not that high when looking at a 5 year chart, when taking a pek at a micro level, we can see that’s visibility has an impressive spike after the latest Google update.


lafurniturestore 1 year visibility


Also, when looking at their top ranking keywords, we ca see that they’re doing pretty well for highly competitive keywords. With seven keywords ranking number one, of which there are keywords with high search volume and traffic index, it seems like is back in the business after almost three years of absence.


lafurniturestore top ranking keywords


However, when looking at their link profile unnaturalness, we encounter the same unnatural link patter that we did for the example above with

High number of unnatural links, high number of commercial keywords and most of the links being placed in web directories, short paragraphs of text and group of links.

Just like before, our supposition is that submitted a disavow file in the past and now, with the newest update, they are enjoying the fruits of their labor.


lafurniturestore Unnatural Links cognitiveSEO


3. A 320% Increase in Traffic for a Penalized Auto Related Site, a business headquartered in California that has sold car parts for over 20 years, seems to have experience not only in sales but also when it comes to Google Penalties. Being hit by a Penguin 2.0, the new real time update brought good news for them this fall, as they are having the biggest rank boost since their 2013 penalty.

They seem to have had some rankings fluctuations in the past due to some other algorithm updates, yet, none of them was so significant as the boost brought by the Penguin 4.0 update.


4. Penguin 2.0 Penalty Removed by Penguin 4.0 – Huge Traffic Recovery


The French website,  an online appliances store, seems to be enjoying a great boost in rankings due to the latest Google update.


proxiconfort penguin 4.0 recovery



Yet, even if their link profile doesn’t seem to be the most natural one, with lots of links being placed in web directories or group of links, the French appliance website seem to benefit from the Penguin Real Time update.

As in the previous cases, it’s very likely that this website might have submitted a disavow file and Google now ranks the website based on the natural links only, ignoring the unnatural links even if they are still live.

proxyconfort link profile


5. Penguin 4.0 Recovery for a Website Penalized 4 Years Ago


As we’ve analyzed websites coming from such a variety of domains and countries,, a Polish business specialized in selling car parts, reached our analysis due to the recovery they recently benefited from. had a penalty back in 2012 and since then, the site never returned to its glory until this month.

It seems that the Penguin 4.0 had a big impact on this website, giving it its ranks back, after more than four years.


6. Pharmacy Website Got Huge Traffic Boost After Penguin 4.0


There have been some debates in the past whether Google Penguin impacts only English queries or not. Websites penalties regardless of the language there are in, have put an end to these debates. With the newest Penguin update on the table, we took a look into some German websites to see whether the real time algorithm has influenced in any ways their rankings.


As we look at the’s search visibility we can easily see that the Penguin 4.0 recovered this website from a penalty that hit them more than 3 years ago.



If from our previous analysis we figured that out, even if the recoveries occurred, the websites still had a lot of unnatural links live, in this case, it seems that managed somehow to remove the links that might have attracted their penalty. Their link profile, with a few exceptions, is looking quite natural, with around 90% of the total links being OK. 

omp=apotheke unnatural cognitiveSEO


7. German Online Casino – Huge Visibility Increase Due to Penguin 4.0


Have you ever wondered if the doubling strategy at roulette now works? Or whether you can beat the Blackjack dealer with the method of card counting? No worries, we haven’t reoriented our filed of interest, we were just quoting some of the questions placed on the online casino, a website taken into consideration for our Penguin 4.0 Recoveries case study.

After a Penguin update hit them a couple of years ago, it seems that the real time Google update brought some real added value to their business, boosting their rankings.

8. Impressive Penguin 4.0 Recovery for an Online Furniture Shop is an online furniture shop that is facing a great recovery after a three year penalty.


There are still a lot of aspects to investigate when it comes to Penguin 4.0. Yet, we are glad that we can share such analysis with you, case studies from which all of us can learn a lot.

As for the future, our task is not to foresee it, but to enable it.

And this is why, come what may, in order to prevent any penalty, you need the right tool to help you:

  • Know how your link profile looks like, as well as your competitors’
  • Get rid or Disavow your Unnatural links as they appear
  • Regularly monitor your backlink profile
  • Be alerted as you as unnatural link activity is spotted within your website.


The post Google Penguin 4.0 Recoveries – How These Sites Got a Huge Traffic Boost appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Making a Better World Through a Common Purpose

If you were to believe the ramblings of a certain Presidential nominee over in the U.S., you’d think that religion (or a certain faith/belief) is responsible for all the ills of the world.

Indeed, if you were to believe that person, you’d want to see these groups of people harassed, thrown out a country, stopped from entering a country, and overall being treated like third-class citizens.

Thankfully, most people take his ramblings as the ignorant, fear-filled gibberish that they are, and see the bigger picture at work.

Like the amazing inter-faith friendship over in Montreal, Canada.

The One True Religion – Humanity

Thrown together (for want of a better description) in close proximity at a mini-mall, the Al Jazira mosque sits next to the Chabad synagogue, which is situated next door to the Catholic Sainte-Marguerite-Bourgeoys Church.

Instead of staying separated from each other, the three different faiths came together through conversation and genuine curiosity of how each other were doing each day.

That small step of saying hello to each other lead to them coming together to support a common purpose – a donation centre for newly-arrived Syrian refugees.

How they made that work is testament to how we can all make things work, despite (because of?) our “differences”.

The initiative was launched by the Muslims community of  the mosque; the warehouse for the centre was arranged by the Jewish community (rent-free), and the centre was manned by the Catholic community.

Today, all three of the groups work together and provide/collect various toys, clothes, and other much-needed supplies.

One of the many positive things that have come from this amazing inter-faith project is the change in attitudes it’s empowering. As one volunteer said,

Personally I had never been exposed to Arab culture. You hear negative things. This has changed my way of seeing the Muslim world. Spending time with them has opened me up to their culture. In the end, they’re not so different from us. ~ source

Not so different, indeed. Something we all need to remember more often and help shift the conversation from hate and fear to love and acceptance.